EUBeeLovers Campaign: Call for Partners
- beelifeeu
- 12 minutes ago
- 2 min read
BeeLife is proud to announce that it has been awarded EU funding for the EUBeeLovers Project, a major milestone for our organisation and for the European beekeeping community as a whole. The project is a large-scale, multi-year communication and awareness campaign dedicated to promoting the value of honey bees, the essential role of beekeepers, and the distinctive characteristics of sustainable European honey production, funded under the AGRIP-MULTI-2025-IM-SUSTAINABLE call.
The EUBeeLovers Campaign will be implemented primarily in Belgium, where BeeLife is headquartered. Thanks to its multilingual and European-wide approach, the campaign will also reach audiences well beyond national borders, strengthening awareness and engagement across the EU.
Running from 2026 to 2028, EUBeeLovers places bees and beekeeping at the centre of an ambitious, multidisciplinary communication and marketing strategy. With a total budget of €1 million, the campaign will combine public relations, digital communication, events, advertising and educational actions to reconnect consumers, farmers and decision-makers with the true value of pollinators, honey and sustainable food systems.
At its core, EUBeeLovers is driven by a shared love for quality: the quality of production, the quality of ecosystems and the quality of conscious choices. The campaign aims to help consumers better understand honey—its origin, traceability and diversity—while supporting farmers in recognising the indispensable contribution of beekeeping and pollination to the resilience and prosperity of their crops and agricultural systems.
This achievement reinforces BeeLife’s long-standing commitment to acting as a strong European voice for pollinators and apiculture, highlighting honey bees, their products and the people who care for them as key allies of biodiversity, sustainable agriculture and environmental responsibility.
Call for Partners: Join the EUBeeLovers Project
To ensure the successful delivery and impact assessment of this ambitious campaign, BeeLife is launching open calls to identify strategic partners:
The selected Implementing Body will be responsible for the overall implementation of the EUBeeLovers Campaign, delivering integrated communication and marketing activities targeting consumers, farmers, beekeepers, media and decision-makers.
Deadline for clarification requests: 13 January 2026
Submission deadline: 22 January 2026, 23:30 CET
The Evaluation Body will carry out qualitative and quantitative assessments to measure the campaign’s impact on awareness, engagement, media reach and the Belgian honey market throughout the three-year period.
Deadline for clarification requests: 13 January 2026
Submission deadline: 22 January 2026, 23:30 CET
Specialised subcontractors (2026–2028)
While BeeLife retains the role of overall project coordinator, the implementation of EUBeeLovers will be supported by a structured set of specialised subcontractors, selected through dedicated calls and organised into specific activity lots.
These partnerships will cover key areas of the campaign, including:
a permanent press office and media relations,
audiovisual and video production,
development and maintenance of a multilingual campaign website, radio advertising at national level,
creation and operational management of the European BeeLovers Network.
The main technical specifications, scope of work and timelines for each subcontracting lot are outlined in the detailed document available here for download.
Deadline: 22 January 2026, 23:30 CET
Through EUBeeLovers, BeeLife seeks to build strong collaborations with experienced partners who share our values and ambition: promoting sustainable production, strengthening the role of beekeeping in society, and fostering informed, responsible consumption.
