EU BeeLovers: the buzz is building

Language Note: this article is originally written in English. Automated translations may contain inaccuracies. For precise information, please refer to the English text. We appreciate your patience.

Behind the scenes, teams and partners are working intensively to shape a bold, multidisciplinary initiative connecting bees, beekeepers, farmers and consumers in Belgium. With its official launch set for 27 May in Brussels, the project aims to build a vibrant community and raise awareness of the true value of European honey and sustainable beekeeping. 

Something is moving. Fast. And it sounds a lot like… bees.

The EU BeeLovers Campaign is already alive with energy. Weeks of intense coordination, mostly remote, are bringing together a diverse and passionate team working across countries, disciplines and languages. Calls, drafts, creative exchanges — everything is in motion.

Interviews are ongoing. Stories are being captured. Voices from beekeepers, farmers and experts are shaping the narrative of a campaign that wants to be as real as the ecosystems it represents.

A strong and committed partnership is driving this momentum:  🔹 Schuttelaar & Partners, our Implementing Body

🔹 Carsa, the Evaluation Body

🔹 The Little Voice for video production, radio and logistics

🔹 Hopscotch Groupe for Press relations and media outreach 

🔹 Blancdenoir for the Visual identity

Together, they share not only expertise, but a common vision: building with us a campaign that connects people, knowledge and responsibility.

At the same time our logo speaks of movement, community and belonging. A message that invites reflection and action:  “Bee or not to be.”

A question, a statement, a call.

The project’s website will be soon online, designed as a living space, a hub where farmers, beekeepers, consumers and stakeholders can meet, exchange and grow. Because EU BeeLovers is not just a campaign: it is the beginning of a community, rooted in the idea that bees - for millennia - have been a shared heritage of our planet, inspiring wonder, care and connection.

The official launch: Brussels, 27 May

This growing momentum will culminate in the official launch event on 27 May 2026, hosted at the Natural History Museum in Brussels.

A full day dedicated to dialogue, awareness and collaboration, bringing together press, policymakers, farmers, beekeepers and organisations from across the agriculture, environment and food sectors.

From the morning press conference to the afternoon seminar, and through moments of exchange over honey-inspired networking, the event will mark the public start of a journey that has already begun behind the scenes.

A shared objective

Over the next three years, BeeLife - together with its partners - will work to make one message clearer, stronger and more widely understood:

European honey is not just a product.It is the result of ecosystems, care, knowledge and balance.

Through EU BeeLovers, the ambition is to strengthen awareness of the value of beekeeping as a living heritage, a constant signal of the health of biodiversity, and a guide for more conscious - and delicious - consumption choices.

Because in the end, it is not only about bees.It is about the future we choose to build.

EU BeeLovers Project is co-founded by the European Union